The flip chart has had its chips and now the whiteboard is going down. The boardroom doesn’t look too safe either. A new paint is encouraging workers to reinvent the office rules and get creative by writing on the walls. The passage, the chill room, the desks and the doors – absolutely anything can become a message board, so you had better think of something to put there. Like a good idea, for example.
IdeaPaint is itself rather a clever idea. It is a clever new paint that, once applied to a smooth surface, forms a dry erase surface. Easy to write on using a whiteboard marker, and easy to erase, but if you use your Permanent Marker, you’re going to need another coat of paint.
On the other hand, don’t throw out that worn-out whiteboard. Millions of them end up in landfills every year and no, they’re not biodegradable. Paint it with IdeaPaint and it will be good for another 100 brainstorms.

IdeaPaint is exclusively available from The Write Co www.thewritecompany.co.za