It’s starting to sound a lot like Christmas. Unfortunately, not everyone can. But Woolworths and MySchool MyVillage MyPlanet have teamed up with the Red Cross War Memorial Children’s Hospital Trust to give the gift of hearing to 200 children. A further 3 000 children will be screened, in order to detect and treat auditory problems early, preventing delays in their development – and often ensuring full recovery.

Every time a customer swipes their card at Woolworths until the 24 December 2014, they will make an additional contribution to this great cause. If you’d like to make a difference, all you need to do is use your MySchool MyVillage MyPlanet card or linked Woolies card over the festive period, and in addition to the usual contribution that Woolworths makes to your beneficiary, a percentage of your purchase will go towards this excellent cause, without any extra cost to you.

Meet some of the children who have received the gift of hearing and had the opportunity to appear in a Woolworths shoot www.woolworths.co.za/christmascharity & .

Text: Taugheedah Abdullah-Jacobs
Image: Supplied