The right balance of nutrients – such as protein, fats, minerals, vitamins and energy – is what pets need to remain healthy.

From a nutritional perspective, ‘natural’ ingredients are not better than other more ‘traditional’ ingredients, they are just different. For pet parents who prefer to use natural pet food, the most important requirement is selecting one that provides balanced nutrition – deficiencies or excesses can have adverse effects! For example, while the body needs optimal levels of protein for healthy growth, too much can put stress on the kidneys. Similarly, the right levels of fat provide energy but can also result in weight gain, while too little can affect coat quality.

Understanding these factors helped the developers of Hill’s Ideal Balance, a natural pet food that provides perfectly balanced nutrition for pets while delivering a product pet parents can feel good about. Using high quality natural ingredients (plus added vitamins, minerals and amino acids), Hill’s team of pet nutritionists formulated Hill’s Ideal Balance to have optimal levels of 50 Key Nutrient Factors as outlined by Hill’s Global Nutrition Standards (developed from the Small Animal Clinical Nutrition 5th Edition). Creating a natural pet food is one thing, creating a perfectly balanced one that meets Hill’s standards is another.

Text and image: Home magazine